PHOTOGRAPHY

A successful photograph from Creative Management Services moves and motivates, persuades, educates, emphasizes. And can change a point of view. A successful photograph wins hearts and minds and tells an exciting visual story.

Photography from Creative Management Services captures an architectural masterpiece and freezes a frame for the world to experience. Or creates corporate images for your annual report, brochure or website. Make your products shine. Put your company in a new light. Travel to exotic destinations. Awaken your appetites. 

Killer composition or design of a photograph assembles the elements following the Principles of Art and Design—triangular composition, movement, contrast, harmony, balance and proportion, emphasis, pattern and rhythm, unity and geometry. Other consideration–line, shape, color, texture and tone. Check ‘em out next time you are at a photography exhibit.

Triangles are one of the most powerful shapes. Triangular composition groups three points of a photograph for strength and power. The simplest of all polygons, the triangle lives in our subconscious. In a photograph, three lines close to form this basic shape. Our talented photographers embrace this successful, time-honored technique.

Movement shows the paths the viewer’s eye follows to the photographer’s attention areas.

Contrast creates conflict with, for example, strong blacks and whites or complimentary colors.

Harmony is accomplished using similar elements to created unity. Very Zen.

Balance sees the elements arranged so no part of the composition overwhelms: symmetrical (equal weight), asymmetrical (varying visual weights balance each other).

Proportion relates to the relative size and scale of elements and the relationship between objects. Architectural spaces are often scaled to dwarf the viewer while home spaces are designed for the human scale.

Emphasis uses a point of focus the draws the viewers attention. Contrast of color, shape or texture calls attention, as does contrast of size or scale.

Pattern and Rhythm use repetition to suggest movement as the photograph seems to come to life. Rhythm is a timed movement through space that the eye follows. Repetition or patterning creates a visual “beat.”

Unity refers to the coherence of the whole and assures that all parts of a photograph are working together in harmony.

Geometry using the Golden Mean for beauty and composition in a photograph relies on the ratio 1:1.618.

Other artistic considerations are line, shape, color,  texture and tone.

Line is the visual path for the eye to follow in a photograph.

Shape is defined by edges, color, texture or surface qualities.

Color compels the viewer with the relationships of a rainbow of colors from the Color Wheel that are arranged in a pleasant or startling way.

Texture includes the contract, curves and patterns that help compose a photograph and draw the viewer’s attention.

Tone is represented by dark tones that represent shadows and light tones that represent brightness of a photograph.

Award-winning photographers at Creative Management Services instinctively use all the elements of fine photography to create passion and persuasion for your product or service.