Advertising

Graphic Design is the art of combining artwork, photographs and text in a compelling arrangement. Graphic design communicates a message, persuades and amuses. And, introduces a product, or explains complex systems. 

–It’s Everywhere, It’s Everywhere. Graphic Design permeates your visual life. From product packaging and billboards, to candy wrappers and book covers. From logos and websites, to book design and brochures. And, oodles more.

–Image Design. When the designer uses strong visual elements, there is often little need for text. The images convey the information and set the mood. The white space in which it floats becomes as important as any other visual element.

–Just My Type. In a more type-heavy project, the designer studies current trends in typography. They then make a decision on the type face, the point size and the style. And, where to place the images and text. 

–Color. Color is often used in creating unity and harmony in a corporate look. Color adds impact and emphasis. And, can command attention. 

Outstanding graphic design requires the skill and talent of a seasoned designer familiar with the elements and principles of design.