Most nonprofit organizations must engage in continuing efforts to raise money, find new sponsors, and retain their loyal supporters. In the world of commerce, an investment of money—in, for example, in a video—hopes to yield a profit. In the nonprofit world, an investment of money in a nonprofit video also hopes to fulfill an honorable mission. Those missions areas include—health, religion, museum, arts and the humanities, housing and economic development, education, environment, animals, foreign affairs, and public and societal.
Fundraising involves convincing donors that your nonprofit has clear goals, an unwavering vision and concrete results. And the you offer solid, strong leadership, and durable thinking and planning. Donors need to know that their money will bring about excellent results and realize their own corporate mission. But how to get the attention of the grant panel?
One of the premier tools in a nonprofit’s fundraising tool box is a video. A well-scripted video from CMS plays a critical role in successful marketing an organization’s passion of purpose. And often headlines a fundraising campaign.
A large part of fundraising is grant writing. Carefully crafted documents stating objectives and methods must include measurable outcomes that could change the way we think. And deduce predictions for future outcomes from persuasive pilot data. A clear, concise, well-written grant proposal stands a better chance for success. And if permitted as part of a grant proposal submission, a video could cut through a relatively complex grant-writing process. A two- to three-minute video clarifies your mission and monetary requests for the grant panel or program officers in a fraction of the time it takes to read the grant proposal. They’ll love you for it!
A compelling, video offers a well-written, well-lit and well-filmed product with superior sound and response-driven narrative. And convinces through persuasive interviews and powerful footage using actors or narrators to dramatize peoples, places and events. An advocacy video can relive, consistently, the passion of your belief and commitment to world change.